Verbal and Non-Verbal Elements Found in Chatime Advertisement and Their Meaning
نویسندگان
چکیده
This paper focused on verbal and non-verbal elements that were found in Chatime advertisements the meaning of these elements. The data used this research taken from advertisement internet. collected by reading finding advertisement. Then, classified based kinds visual their method analyzing was descriptive method. There two types to present result analysis - they formal informal commonly with detail illustration using symbol, picture or image description paragraph sentence, text advertisements. showed are form pictures colors. conceptual affective meaning- case, those intended be able affect customers buy product. phrases sentences. Those headline, body copy, signature line standing details. Types meaning, connotative meaning.
 Keywords: non-verbal, elements, advertisement, discourse
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ژورنال
عنوان ژورنال: KnE Social Sciences
سال: 2022
ISSN: ['2518-668X']
DOI: https://doi.org/10.18502/kss.v7i10.11310